City of Playford

Marketing should be a predictable driver of revenue, not a constant guessing game!

For many small businesses, the biggest barrier to growth isn’t a lack of effort — it’s not having a clear and current marketing strategy.

This practical 3-hour intensive workshop is designed to help local business owners move from reactive, “hit-or-miss” promotion to a simple, structured approach that consistently attracts new clients & increases sales potentials.
Whether you’re a new business establishing your presence in the northern suburbs or an established Playford business ready to grow, this workshop will give you the clarity and confidence to focus your marketing on what actually works!

Rather than chasing every new digital trend, the workshop will focus on:

-the core fundamentals of customer attraction

-understanding how your customers decide to buy

-how to position your business as a trusted local provider

-prioritise your marketing activities so that they deliver the strongest return on investment

By the end of the session, participants won’t just leave with ideas; you will walk away with a clear 90-day marketing action plan tailored to your business.

Meet your presenter- Bec Alison (Marketing Consultant)

Bec Alison is a marketing consultant who helps small businesses simplify their marketing and build systems they can realistically maintain. She specialises in turning complex marketing strategies into clear, practical workflows that fit alongside running a business, not on top of it. Bec’s approach is strategy-led, hands-on, and focused on sustainable results rather than trends.