Young music entrepreneur, Bianca Nilsson, is building her record label, publicity and management company into a global powerhouse at the age of 25. She is also the 2022 Playford Young Citizen of the Year.
This emerging leader in the South Australian music industry has put her focus into helping other new artists.
“I have been mentoring them, teaching them self-management skills as well as how to run their own publicity campaigns,” Bianca said. “I believe that is knowledge that should be shared, so everyone can get to the level of success in the music industry that they want to reach.”
At just 18 years old Bianca launched Renegade Records, while working 12 hours a day, six days a week, in a potato factory.
“For me, giving back to the Playford community is important because I have lived here my whole life and I wasn’t necessarily fed on a silver spoon,” she said. “I had to work really hard to get to where I am now. So, I want to offer Playford musicians all the knowledge and resources Renegade has to create an easier path while navigating through the music industry.”
And while she continues to build her business into a major label, Bianca has a focus on building representation of females and the gender queer community in the industry.
“I am really focussing on working with more female artists, female music producers, female music industry representatives,” she said. “Renegade is a fully female, non-binary, LGBTQI business – which I am really proud of. I have always wanted to make the younger version of myself proud of who I am today and hope I can be an inspiration for other people.”
Bianca was also a finalist for Young South Australian of the Year in 2021.