City of Playford

Are you one of the many small and micro-business owners that know social media is important, but struggle to use it effectively? Uncertainty around which platforms to focus on, what content to post, and how to manage social media consistently often leads to overwhelm, inconsistency, and wasted effort.

How to Use Social Media Effectively in Your Business is a practical, hands-on workshop designed to help you simplify your social media marketing. Participants will learn how to move from scattered effort to a clear, manageable system that supports your business goals.

In this workshop, participants will:

• Audit their current social media platforms and identify what is working
• Understand how customers use social media to search, validate, and choose businesses
• Confidently select the right platforms for their business
• Build a simple content creation system that removes the guesswork of “what to post”
• Plan and write a 30-day content schedule during the session
• Learn how to manage social media consistently with a realistic, low-time workflow

Key Outcomes for Participants

Participants will leave with:

• Clear direction on where to focus their social media efforts
• Content planned and written
• A simple, repeatable content system
• A 30-day content plan with captions written
• A practical workflow they can continue using
• Reduced overwhelm and increased confidence

Please ensure to bring your laptop or tablet with you to the session, including chargers. A light lunch will also be provided but please note- we are unable to guarantee dietary requirements will be met ie gluten free/vegan etc.

Your presenter - Bec Alison (Marketing Consultant)

Bec Alison is a marketing consultant who helps small businesses simplify their marketing and build systems they can realistically maintain. She specialises in turning complex marketing into clear, practical workflows that fit alongside running a business, not on top of it. Bec’s approach is strategy-led, hands-on, and focused on sustainable results rather than trends.