City of Playford

The Stretton Centre have engaged leading marketing agency Social Media AOK to run a highly interactive Facebook Masterclass.

Simone Douglas from leading marketing agency Social Media AOK will run a highly interactive Facebook Masterclass for businesses.

This is an ideal session for business owners, marketing managers/ assistants / coordinators, or anyone wanting to learn more about building their business through Facebook.

You will be taken through the following:

How to build and grow your organic reach on Facebook

• Tips for getting around the recent Facebook algorithm change
• Insights into Facebook’s priorities for newsfeed real estate
• How to review your Facebook Insights and put them to good use.
• Tips for dealing with declining organic reach
• Building an engaged follower base
• Facebook Groups – are they worth it?
• Ideal times to post content

Using the Facebook video boom for business

• Tips for creating the best video content for Facebook
• Adding call-to-action buttons to your native Facebook videos
• Using Facebook video insights to find out what’s working for your audience
• Facebook Live – why you should and why you would
• The importance of captions and a one-sentence summary
• The 5 main reasons that people share videos on social media
• Our ‘video on a budget’ equipment list (that won’t break the bank!)

Facebook Business Manager

• Explore the key features of Business Manager
• How to manage multiple users
• How to integrate Instagram
• The Facebook Pixel
• Publishing Tools
• Product Catalogues
• Custom & Lookalike Audiences for Facebook Advertising