China trade show yielded immediate results for businesses in the City of Playford with local food and wine producers securing sales. ^^ Light's View Group's Ken Carypidis meeting with potential Chinese customers at the Stretton Centre yesterday. Photo: Astrid Innes. More than 40 importers, distributors and buyers from mainland China and Hong Kong visited the Stretton Centre located at Munno Para for the Northern Adelaide Trade Event, their first destination to sample and invest in food, wine and consumer goods from the region.
The eight northern Adelaide businesses showcasing their wares were Barossa Fine Foods, SAFCOL, P’Petual Holdings, Zerella Fresh, as well as wineries Virgara, Uleybury and Light’s View Group and sweet treats from Golden North.The Northern Adelaide Trade Event was an important networking event and opportunity to support the City of Playford’s Smart City, Connected Community Strategic Plan, which includes a long-term strategy to secure our community’s place in the global economy, according to Playford Mayor Glenn Docherty.“By building rapport with Chinese businesses, we develop trust, an essential ingredient for any relationship,” he said. ^^ Chinese investors taste Golden North ice cream (left) and Light's View Group wine. Photos: Astrid Innes The Trade Event, organised by the South Australian Department of State Development, allowed potential exporters to enhance their profile and move towards securing orders for products and services.“It’s fantastic. I actually like this format where you do a presentation first, then they come out and they can taste what you’ve been talking about,” Golden North’s marketing director Trevor Pomery said. Two companies secured immediate sales requests and all of our local businesses gained business leads to follow up, including Light’s View Group which, according to director Ken Carypidis handed out “four serious quotes for wines”.
Read: China's big spenders a tourism boon for South Australia