Maintaining a much-loved community service while also undergoing a brand redirection can be challenging, add a site move and the task gets bigger.
The City of Playford has recently rebadged its community food co-op as the Healthy Food Co., while relocating a branch.
The food co-op is moving to the 112 Coventry Road Precinct, which will house various businesses, social enterprises, government agencies and council programs, stimulating and forging collaboration opportunities and innovations in program delivery, services, jobs and training.
The new brand cues needed to reflect that the service continues to benefit the entire Playford community.
The Healthy Food Co.’s brand promise is to inspire healthier communities through value-driven tasty food choices for everyone.
Our branding needs saw our creative designers cycle through many ideas to create the logo that will embed the Healthy Food Co. into our community’s consciousness.
The Healthy Food Co. and its new logo represents a simplified version of the service’s former name, the Playford Food Co-op, while reinforcing its mission to provide healthy food for the whole community.
The brand change provides both an outcome and a delivery mechanism all in one.